AI Insights · Timothy · October 2021
Top 5 Film & Television Apps in Ghana Q3 2021
Discover the performance trends of the top 5 film and television apps in Ghana during Q3 2021, including weekly downloads, revenue, and active users.
During the third quarter of 2021, the top 5 film and television applications in Ghana demonstrated varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at each app's metrics:
Showmax saw a fluctuating pattern in weekly downloads. Starting at about 43.5K in late June, the downloads peaked at 72.1K in mid-September before stabilizing around 54.4K by the end of the quarter. The app maintained a steady base of active users, ranging from 366K to 464K throughout the quarter.
StarTimes ON had a notable spike in weekly downloads at the beginning of the quarter with 411K downloads, which then dropped to a range between 11K and 53K. Active users saw a high of 535K initially but experienced a decline, averaging around 100K towards the end of Q3. The weekly revenue remained minimal, peaking at $13 in late June.
Netflix showed a consistent performance in weekly downloads, ranging from 11K to 26K, with a slight peak at the end of August. The number of active users increased from 319K to around 415K by late August, before slightly dipping to 376K at the end of September. Weekly revenue for Netflix varied, reaching up to $147 in late June.
DStv Stream demonstrated a steady increase in weekly downloads, starting at 8.8K and peaking at 12.9K by the end of September. Active users also showed a gradual rise from 140K to approximately 156K over the quarter.
MyDStv Africa experienced an upward trend in weekly downloads, starting from 2.2K and peaking at 10.3K by late September. The active user base also grew steadily from 35.5K to around 48.4K during the same period.
For more detailed insights and data on app performance, visit Sensor Tower.
